Uber has joined other digital taxi-hailing apps in expanding to Kenya’s far-flung cities. The company intends to increase ridership and cement its dominance in the country where affordability is highly valued.
The US-based company has launched its business in Kisumu, Nakuru, Eldoret and Naivasha, expanding on its presence in Mombasa and Nairobi.
Uber’s expansion, however, comes amid rife competition and high commission rates – approximately 25% – which has squeezed drivers’ earnings.
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